Jim Edlin's Website

About Jim (a brief business bio)...

Jim Edlin is "instigator" of OnlinePrimary.us, an "experiment in a new, Internet-age way to do elections" - a personal project launched out of dissatisfaction with both the U. S. presidential primary election process and the current direction of using technology in elections.

Jim is also currently Business Applications Architect at Tides, a network of San Francisco-based nonprofit organizations. Since 1998 he has assisted Tides organizations in choosing and implementing technology solutions to further their collective mission of "actively promoting change toward a healthy and just society."

Previously, Jim was co-CEO of The HyperMedia Group, Inc., an interactive-media custom development firm he co-founded in 1987. HMG, which evolved from creating multimedia CD-ROMs to leading-edge Web sites, was named one of the 25 fastest-growing Bay Area private companies in 1996. Its work for clients such as Equitable Life, Microsoft, Simon & Schuster, and Wells Fargo received numerous awards. In 1998, HMG was acquired by Wilson Learning Worldwide.

Earlier, Jim participated in several capacities in the emergence of the personal computer industry — including as a columnist for InfoWorld; co-founder and first editor of PC Magazine; and co-founder and president of software publisher Bruce & James, whose Wordvision program was hailed by users and reviewers for breakthrough ease-of-use. In 1977, Jim wrote and produced what he believes was the first TV commercial promoting personal computers.

Before getting involved with PCs, Jim worked in advertising and public relations at agencies such as Leo Burnett and corporations including AT&T's Illinois Bell. He holds a BA degree in communication arts from Michigan State University and is a graduate of Northwestern University's Institute for Advanced Advertising Studies.