Jim Edlin - Resume
Work History
Arizona Bay LLC, San Francisco, CA
Architect/Developer, May 2010 - present
Maintaining and enhancing e-commerce AJAX website and back end systems for SmartRoam.com, a Singapore telecom company offering VOIP-based local phone numbers in 57 countries that redirect to any other number of a customer’s choice. Development in PHP5 with CodeIgniter framework and MySQL. Future development in Ruby on Rails.
The2ofYou.com, San Francisco, CA
Cofounder and CTO, 2009 - May, 2010
Sole technical co-founder of this startup developing a "counseling and relationship-strengthening" website for couples. (Concept: "Match.com helps you get together; The2ofYou.com helps you stay together.") Led site design, development and testing, managed infrastructure, managed offshore contract developers. Site was heavily AJAX in design, using Railo, Prototype/Scriptaculous, MySQL.Also, together with three other cofounders, collaborated in all the myriad activities involved in launching a startup.
Arizona Bay LLC, San Francisco, CA
Architect/Developer, 2008 - 2009
Designed, developed and launched enhancements and updates to high-volume transactional web e-commerce system for JumpStart Automotive Media. Created consumer-facing AJAX car-selection configurator in MVC environment using Coldfuson MX7, MySQL, Javascript/Prototype and a bit of Java. Also created back-end AJAX AJAX management tool for this configurator, allowing extensive customization of appearance and operation by each of client's customers. Implemented framework for SOAP web service transactions between client's system and systems of client's B2B customers.
Tides, San Francisco, CA
Business Applications Architect, 2003 - 2008; Technologist-in-Residence, 1998 - 2003;
Led numerous projects to define, choose, adopt, design and implement technology solutions for this network of nonprofit organizations (including Tides Foundation, Tides Center, Tides Shared Spaces, and others) to support its mission of "actively promoting change toward a healthy and just society." Acted as CTO for development and launch of eGrants internet donation-processing system (now merged into NetworkForGood.org). Also developed other e-commerce sites. Led design and development of extranets for Tides Foundation donors and Tides Center projects, including online reports derived from financial systems-of-record.
The HyperMedia Group, Inc., Emeryville, CA,
Co-CEO, 1992 - 1997; Partner, 1987 - 1992
Co-founded and co-led interactive media custom development company that grew from 3 founders to staff of 50+ and $3.4 million revenues and ranked among Bay Area's 25 fastest-growing private companies (1996, SF Business Times). HMG was acquired in 1998 by Wilson Learning Worldwide.
Co-led company through evolution from developing HyperCard stacks for Macintosh computers, then multimedia CD-ROMs for Mac, Windows and UNIX, to leading-edge Web sites. Provided management oversight for 200+ interactive media development project for clients such as Equitable Life, Microsoft, Simon & Schuster, and Wells Fargo, yielding work honored with dozens of industry awards such as New Media magazine's Invision.
Responsibilities from 1992-97 included directing sales, marketing, finance, administration and strategic planning; directing user interface design of projects; and collaborating on general management of company. From 1987-92 responsibilities included project management, information and interface design, programming, and shared management of business. Also co-author of ConvertIt! software and principal author of the HIFF (Hypermedia Interchange File Format) specification it depended upon.
AddressMate Software, El Cerrito, CA
Partner, 1991 - 1995
Co-founded company to develop and market AddressMate and AddressMate for Windows utility software for addressing envelopes. Created product concept and provided direction in product design and general business matters, but not involved day-to-day. Assets acquired in 1995 by, and software now marketed by, Dymo/CoStar, Inc.
Bruce & James Program Publishers, Inc., Dublin, OH and San Francisco, CA
President, 1981 - 1986
Co-founded and co-led developer/publisher of "mass market" PC productivity software. Designed and directed development of reviewer-acclaimed Wordvision word processing software (review, ad) and line-extensions, and supervised design and manufacturing of unique product packaging. Negotiated US distribution agreement with Simon & Schuster and international licensing/private-labeling agreement with IBM, both yielding large advance payments.
PC Magazine, San Francisco, CA
Editor / co-founder, 1980 - 1981; Contributor / Consultant, 1982 - 1985
Shared responsibility for creating, developing, marketing, and publishing first major computer magazine focused on IBM Personal Computers. Edited initial issues. Continued as columnist and consultant after sale to Ziff-Davis.
Jim Edlin Company, Chicago, IL / MicroMarketing Consultants, San Francisco, CA
Principal, 1977 - 1980
Founded marketing communications agency in Chicago specializing in emerging personal computer business. Relocated to Bay Area in 1979. Clients included Personal Computing magazine and Exidy, Inc.
Campbell-Mithun, Inc., Chicago, IL
Copy Supervisor, 1975 - 1977; Copywriter, 1973 - 1975
Supervised writers and wrote broadcast and print advertising for national franchise, retail and package goods clients.
Leo Burnett Co., Chicago, IL
Copywriter, 1972 - 1973
Wrote broadcast and print advertising for national package goods, franchise and services clients.
WHMI Radio - Howell, MI
Talk show host/writer/producer, 1971 - 1972
Hosted daily interview and phone-in program; wrote and produced local commercials and promotions.
Illinois Bell Telephone Co., Chicago, IL
Employee communications editor, 1970 - 1971; Public relations writer, 1969 - 1970
Reported, wrote, edited and produced daily management newsletter and employee audiotex service. Wrote and produced materials for public relations projects.
Education
Northwestern University, Chicago, IL
Institute of Advanced Advertising Studies (masters-level program for working professionals), Certificate, 1974
Michigan State University, East Lansing, MI
College of Communication Arts, BA (cum laude) 1968
Publication and Speaking
Software
AddressMate for Windows, AddressMate Software/Co*Star, 1994 (contributor)
AddressMate, AddressMate Software, 1992 (contributor)
ConvertIt!, Heizer Software, 1990 (joint author)
Wordvision and WordVision PowerPacks, Bruce & James, Inc., 1981-1983 (joint author)
Books
Using HyperCard, Que, 1988 (joint author)
Digital Deli, Workman Publishing, 1985 (contributing author)
Periodicals
Computer Retailing (former columnist and contributing editor)
CHIP (Germany)
Computer Careers News
Computer Dealer
ComputerWorld
Data Communications
InfoWorld (former columnist and contributing editor)
MacWeek
Micro-Digest (Europe)
New Media Age
PC Magazine
Telephony
WP News
Speaking, etc.
Guest Lecturer: Golden Gate University; Stanford University; University of San Francisco
Conference Speaker/Panelist: COMDEX; Macworld Expo; Multimedia Expo; New Media in the 90s; PC Expo; Web 2.0 Conference - Ignite
Awards Judge: New Media INVISION Awards
Technology Skills
Programming / Scripting / Web
Cold Fusion / CFML — advanced
Javascript — intermediate
Ruby on Rails — basic
PHP — basic
ASP — basic
HTML — advanced
CSS — intermediate
Database
ANSI SQL — intermediate
MS SQL Server 2000/2005 — intermediate
MySQL — intermediate
Oracle 9i — basic
MS Access — basic
Filemaker — basic
Tools / Infrastructure
Subversion — intermediate
CVS — basic
Apache — intermediate
Windows IIS — intermediate
Eclipse / Aptana — intermediate
Dreamweaver — basic
HomeSite+ — advanced
General / Productivity
Photoshop — intermediate
MS Word — advanced
MS Excel — intermediate
MS PowerPoint — intermediate
MS Visio — basic